Hey, I’m Daniel Wolfsong.
I help visionary coaches like you build a thriving coaching practice through powerful branding, messaging, and web design.
The big question that changed my life
Back in 2013, my world fell apart. It was the darkest time I'd ever known.
That year, I read Broken Open: How Difficult Times Can Help Us Grow by Elizabeth Lesser. I learned that what breaks us down can also serve to break us open, in a way that is deeply healing and transformational. That changed everything for me.
As I began my journey of breaking wide open, I asked myself a big question:
What do I want my life to feel like?
My answer to this question took the form of a bold, beautiful vision—and I gotta say, it felt impossible to me at the time. I knew I needed a plan to get there.
I created Dune & Sky with a mission:
To help heart-centered entrepreneurs build their Freedom Plan with beautiful, strategic branding and website design.
I learned powerful branding and marketing skills from experts and mentors.
And today, my life and my business look a lot like that impossible vision I'd had during my darkest hour. I want to use the tools, insights, skills, and strategies that got me here to help you get to where you want to be.
I know the struggle that comes with bringing your heart’s calling into the world.
The struggle of trying to build a business that looks and feels like YOU.
Proclaiming, This is who I am, what I do, who I do it for, and why it matters can be challenging... scary, even. It requires courage and vulnerability to tell this story.
I'm here to hold space for you to do this. And together, we'll build something amazing.
We all need a Big Why – here’s mine:
It's helping my clients see the true depth of their magnificence, because I've known what it's like to not see my own. It's creating beauty and joy, because I've known the depths of ugliness and despair.
And it's igniting courage and confidence in their hearts, inspiring them to dream big—because it was only when I pushed through my own fear and took a chance on my own dream that I created the success I once thought impossible.
Oh, and I work exclusively with visionary coaches.
Why? Because you understand the power of purpose and vision—you've been there. You're motivated to achieve big goals. And you've made it your life's work to help your people find their own path out of struggle, into victory.
This is a story and a calling I resonate with completely.
But I've also noticed that coaches tend to have websites that don't even come close to portraying the power and the value of their work.
They often settle for DIY or low-budget websites to get themselves online, not realizing how much they're short-changing themselves and their businesses. Having so much to offer to their people, and betting it all on the performance of a cheap, ineffective website!
I've seen WAY too many coaches making do with websites and messaging that absolutely could be revamped to attract more clients.
I'm here to make your website match the power and the value of your coaching.
I want to help, and more than that, it feels aligned for me to show up in this powerful and focused way for the ones who help so many others.
And that's why...
My process brings out your coaching brilliance and puts it center stage.
This process I've developed begins with a deep level of insight into what you do, who you do it for, and why you do it. It even shines a light onto the hidden bits and pieces that you didn't even know were there! Best of all, it just works. It gets your ideal clients inspired, engaged, and taking action.
One of my absolute favorite things is guiding a coach through this process, and hearing them tell me that it's given them more clarity and confirmation around their work than they ever had.
This is the transformative power of vision and clarity. It’s a journey that changed my life, and that’s why it means so much to me.
I aim to help you get the power of your coaching into as many lives as possible—by positioning you as THE ONE in the minds and hearts of your ideal people.
To get them saying "Yes! Let's do it!" a lot more often, with less grinding and spinning your wheels on things that just aren't working.
And most of all... to help you embody your unique genius in all its fullness, and show it off to your people with boldness and confidence.
This has become my mission—and I've spent a lot of time, care, and resources on learning how to do it really well...
Through branding that communicates the heart and soul at the core of your coaching
So every aspect of your online presence is powerfully aligned with YOU and your vision.
Through strategic messaging that converts
So the power of your work is articulated with crystal clarity ... getting your people emotionally engaged, inspired, and taking action.
Through a website that wins your people over
So you have a 24/7 sales tool that works hard on your behalf, getting your ideal people wanting to work with you, and generating highly-targeted leads.
I want you to enjoy amazing success and prosperity in your coaching business.
Let's elevate your message and build a website that inspires your ideal clients... so you can get your own Freedom Plan in motion now.
Because someday never really comes. This is your moment.
You'll have an experienced designer + digital consultant on your side—one who believes in you, believes in your vision, and understands how overwhelming this may seem right now.
You'll be amazed at just how fun and rewarding it'll actually be.
Let's make some time to see if we're a good fit for each other.
Wanna see the process first? Here's how it works »
“Working with Daniel was magical—our calls were, in essence, coaching conversations, and the process of working on my brand and website was actually fun! Daniel is gifted at distilling the most important ideas that felt true to how I coach, what I believe, and who I am. When we started working together, I was in the process of clarifying and changing who my ideal client is. Daniel’s thoughtful questions made the transition smooth and, to be honest, effortless. My new brand and website speak to my ideal client and reflect who I am and how I coach. My website is engaging and has a timeless feel to it. I trusted him immediately because of his ability to listen closely and to turn ideas into words that sound like me. A true partnership.”
Jennifer Griggs • jennifergriggs.com
“Daniel helped me with my brand, tag line, and web design. I love it! I started the process unclear whether to niche or not. He encouraged me to go for it and worked with me step by step with gentle, yet firm, guidance. He had me figured out weeks before I did! He also educated me along the way. He was collaborative in the design process and a coach in my journey to become comfortable in my niche and messaging. I am grateful to Daniel for his empathy, knowledge, creativity, excellent writing and editing skills, time, and patience. He went all in for me as his client and encouraged me to use all my gifts in my coaching business.”
Laura Easton • wisewildworthy.com
“It was great working with Daniel! I was challenged trying to find a brand vision and he spent a lot of time brainstorming ideas, understanding our target market and what we wanted to achieve, and he even helped us find a talented photographer. He really helped in making this organized for us. The site he built is clean, directed, and met all our expectations.”
Simon Maltais • breakthroughpoints.com
“I approached Daniel because I wanted to create a website that looked professional and would grow with my business. He delivered on all fronts. The site looks great and the process Daniel led me though helped me get clearer on my message and offers. I highly recommend Daniel and I'd hire him again in a heartbeat.”
Monica Giannobile • pauselearning.com
Your coaching vision will help others see.
Giving back is an integral part of conscious entrepreneurship. I give a percentage of Dune & Sky revenue to SEE International, a charity that works with doctors and clinics around the world to provide vital and transformative sight-restoring surgery to people in need. Together, they break the cycle of hardship that visual impairment causes, making patients, families, and communities healthier and stronger.