I’m Daniel Wolfsong. I help visionary coaches like you build a thriving coaching practice through powerful branding, messaging, and web design.
The big question that changed my life
Back in 2013, my world fell apart. It was the darkest time I'd ever known.
That year, I read Broken Open: How Difficult Times Can Help Us Grow by Elizabeth Lesser. I learned that what breaks us down can also serve to break us open, in a way that is deeply healing and transformational. That changed everything for me.
As I began my journey of breaking wide open, I asked myself a big question:
What do I want my life to feel like?
My answer to this question took the form of a bold, beautiful vision—and I gotta say, it felt impossible to me at the time. I knew I needed a plan to get there.
I created Dune & Sky with a mission:
To help heart-centered entrepreneurs build their Freedom Plan with beautiful, strategic branding and website design.
I learned powerful branding and marketing skills from experts and mentors.
And today, my life and my business look a lot like that impossible vision I'd had during my darkest hour. I want to use the tools, insights, skills, and strategies that got me here to help you get to where you want to be.
I know the struggle that comes with bringing your heart’s calling into the world.
The struggle of trying to build a business that looks and feels like YOU.
Proclaiming, This is who I am, what I do, who I do it for, and why it matters can be challenging... scary, even. It requires courage and vulnerability to tell this story.
I'm here to hold space for you to do this. And together, we'll build something amazing.
We all need a Big Why – here’s mine:
It's helping my clients see the true depth of their magnificence, because I've known what it's like to not see my own. It's creating beauty and joy, because I've known the depths of ugliness and despair.
And it's igniting courage and confidence in their hearts, inspiring them to dream big—because it was only when I pushed through my own fear and took a chance on my own dream that I created the success I once thought impossible.
Oh, and I work exclusively with visionary coaches.
Why? Because you understand the power of purpose and vision—you've been there. You're motivated to achieve big goals. And you've made it your life's work to help your people find their own path out of struggle, into victory.
This is a story and a calling I resonate with completely.
But I've also noticed that coaches tend to have websites that don't even come close to portraying the power and the value of their work.
They often settle for DIY or low-budget websites to get themselves online, not realizing how much they're short-changing themselves and their businesses. Having so much to offer to their people, and betting it all on the performance of a cheap, ineffective website!
I've seen WAY too many coaches making do with websites and messaging that absolutely could be revamped to attract more clients.
I'm here to make your website match the power and the value of your coaching.
I want to help, and more than that, it feels aligned for me to show up in this powerful and focused way for the ones who help so many others.
And that's why...
My process brings out your coaching brilliance and puts it center stage.
This process I've developed begins with a deep level of insight into what you do, who you do it for, and why you do it. It even shines a light onto the hidden bits and pieces that you didn't even know were there! Best of all, it just works. It gets your ideal clients inspired, engaged, and taking action.
One of my absolute favorite things is guiding a coach through this process, and hearing them tell me that it's given them more clarity and confirmation around their work than they ever had.
This is the transformative power of vision and clarity. It’s a journey that changed my life, and that’s why it means so much to me.
I aim to help you get the power of your coaching into as many lives as possible—by positioning you as THE ONE in the minds and hearts of your ideal people.
To get them saying "Yes! Let's do it!" a lot more often, with less grinding and spinning your wheels on things that just aren't working.
And most of all... to help you embody your unique genius in all its fullness, and show it off to your people with boldness and confidence.
This has become my mission—and I've spent a lot of time, care, and resources on learning how to do it really well...
Through branding that communicates the heart and soul at the core of your coaching
So every aspect of your online presence is powerfully aligned with YOU and your vision.
Through strategic messaging that converts
So the power of your work is articulated with crystal clarity ... getting your people emotionally engaged, inspired, and taking action.
Through a website that wins your people over
So you have a 24/7 sales tool that works hard on your behalf, getting your ideal people wanting to work with you, and generating highly-targeted leads.
I want you to enjoy amazing success and prosperity in your coaching business.
Let's elevate your messaging and build a website that attracts your ideal clients in the most powerful way possible... so you can get your own Freedom Plan in motion now.
Because someday never really comes. This is your moment.
You'll have an experienced designer + digital consultant on your side—one who believes in you, believes in your vision, and understands how overwhelming this may seem right now.
You'll be amazed at just how fun and rewarding it'll actually be.
Let's make some time to see if we're a good fit for each other.
Wanna see the process first? Here's how it works »
“When I initiated my search for a website designer, I had no idea a person like Daniel existed. He's so much more than a website designer. Our work together was never “work” – I always felt a deep connection, a professional approach, and a space to really design and capture what I want the world to know about the work I do. Daniel made that possible and captured so much more than I knew could be communicated through a computer screen. I feel like he helped my audience really KNOW ME. He allowed space to brainstorm, listened judgement-free, was always prompt, and delivered on my site's beauty, all in the timeframe he promised. I absolutely LOVE what we accomplished together.”
Heather Sorensen • heatherforyou.com
“Daniel is very professional, encouraging and knowledgeable. It was important to me to find someone who worked with new coaches and was able to figure out what I needed most. My insecurities in tech areas and starting up were completely calmed by Daniel's coaching as an experienced web designer. He's excellent in the coaching space. I liked his approach with getting to know me and my reasons for starting my business. He took a lot of his time, getting a real feel for and deep understanding of my vision and every detail of it, and from that he was able to design something amazing and always encouraged me along the way. It eased my stress. He's gone above and beyond to help me with my branding and marketing. I am very thankful!”
Jen Metzger • adhdparenthelp.com
“Daniel has an absolutely incredible eye for design and attention to detail. The way he is able to bring his sensibility for beauty together with clear and effective marketing concepts is a powerful combination! He is kind, insightful, professional and always gets back to me with my needs in a timely manner, he cares about quality and it shows! I highly recommend him to anyone looking to take their brand to the next level!”
Sunni Chapman • The Salty Olive
Your coaching vision will help others see.
Giving back is an integral part of conscious entrepreneurship. I give a percentage of every project to SEE International, a charity that works with doctors and clinics around the world to provide vital and transformative sight-restoring surgery to people in need. Together, they break the cycle of hardship that visual impairment causes, making patients, families, and communities healthier and stronger.